Citi Bank
Online Global Redesign
As part of Citi's on-going quest to become “the world’s digital bank,” we developed a new website for its US customers.
Citi's online experience has historically been a sea of white space saturated with blue text links and little to no imagery. Customers' eyes weren't likely to wander far from the login sidebar. Our new redesign approach however, was more than a cosmetic brand makeover. A key change to the site was the integration of personal financial management tools that aggregates financial information from customers' internal and external accounts and then view, customize and analyze that data.
Key Design Concerns included:
Streamlined Homepage
Key Design Concerns included:
Streamlined Homepage
The new homepage features a simple, easy to use interface.
Simplified Dashboard:
The Dashboard has 3 key panels: the main one for high level account information, the Quick Tasks section for completing key transactions and at the bottom a scrolling marketing bar.
Quick Account Overviews
From an icon in the dashboard, customers can access an Account Snapshot overlay that displays a list of recent transactions and key account information.
Easy Access to Support
Customer service support is available through a Contact Us panel displayed on all overlays.
Quick Account Overviews
From an icon in the dashboard, customers can access an Account Snapshot overlay that displays a list of recent transactions and key account information.
Easy Access to Support
Customer service support is available through a Contact Us panel displayed on all overlays.
New Quick Tasks Panel
Customers can pay a bill or transfer funds in three steps right from the Quick Tasks panel on the dashboard.
Customers can pay a bill or transfer funds in three steps right from the Quick Tasks panel on the dashboard.
